💰 ROI Calculator

See Exactly What Your
Trade Business Is Worth.

Enter your numbers and instantly see your job value, lifetime customer value and the revenue you could be missing every single month.

62%
Of missed calls never call back
3.4×
More bookings with 4.5★ reviews
30%
Of enquiries come out of hours

Your Business Details

Fill in your numbers — the more accurate, the better

We'll pre-fill industry averages for you
📋 Jobs & Revenue
What a typical single job pays you
£
On average, how many jobs do you complete?
jobs
Calls you miss while on-site or busy
calls
👥 Your Customers
Before they move, change trade or stop calling
years
How often does a loyal customer call you back?
jobs/yr
New customers each loyal customer sends you
referrals
⭐ Google Presence
Total number of reviews on your listing
Your average star rating (1.0 – 5.0)

Estimates based on UK trade industry averages

📊

Fill in your details on the left and hit
Calculate My ROI to see your numbers instantly.

Electrician

UK industry averages — 2025

Average Job ValueSingle residential job
£350
Avg
Jobs Per DayTypical workload
3/day
Typical
Repeat Customer RateCustomers who rebook
68%
Loyal
Customer LifespanYears before they move on
5 yrs
Avg
Referrals Per CustomerWord of mouth
1.8
Strong

📊 What is AOV?

Average Order Value — the average amount a customer pays per job. This is your single most important revenue baseline figure.

AOV × Jobs/Month = Monthly Revenue

♻️ Lifetime Value

How much a single loyal customer is worth over their entire relationship with your business — before referrals.

AOV × Jobs/Year × Customer Lifespan

📞 Missed Call Cost

62% of callers who don't get an answer don't call back — they call your competitor. Every missed call is a lost job.

Missed Calls × 62% × AOV = Monthly Loss

⭐ Review Impact

Businesses with 4.5★+ ratings convert 3.4× more leads than those with fewer or no reviews. Reviews are revenue.

Rating Gap × Conversion Loss = Revenue Gap

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